myersjeff.jpgI was very sorry to hear that Jeff Meyers–executive director for the past few years of Trusted Choice, the branding program of the Independent Insurance Agents and Brokers of Americawould be leaving the association this week. The big question now is what the Big I will do with the program going forward.

Jeff Meyers did a fine job promoting the program to the industry, the media and the general public, and his dedication to the independent agency system will be sorely missed. For many years he worked in the Big Is communications department, where he was always a pro’s pro, earning a reputation for being straightforward and honest with reporters. He built up a lot of credibility with the media, and was a very effective advocate for the association and its members, before being asked to run “Trusted Choice”–one of the most challenging projects the association has ever taken on.

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