myersjeff.jpgI was very sorry to hear that Jeff Meyers–executive director for the past few years of Trusted Choice, the branding program of the Independent Insurance Agents and Brokers of Americawould be leaving the association this week. The big question now is what the Big I will do with the program going forward.

Jeff Meyers did a fine job promoting the program to the industry, the media and the general public, and his dedication to the independent agency system will be sorely missed. For many years he worked in the Big Is communications department, where he was always a pro’s pro, earning a reputation for being straightforward and honest with reporters. He built up a lot of credibility with the media, and was a very effective advocate for the association and its members, before being asked to run “Trusted Choice”–one of the most challenging projects the association has ever taken on.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.



Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including, and
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2023 ALM Global, LLC. All Rights Reserved.