Young agents are targeting personal lines insurance as an area to grow their agencies, and most view technology as important, but less than 12 percent have an interactive Web site, according to an insurer's online survey.
The findings were released today by the Drive Group of Mayfield Village, Ohio-based Progressive, a writer of auto insurance through independent agents.
Progressive's data came from 750 young independent agents who were questioned on topics covering business growth opportunities and technology. Young agents were defined as those 40 or younger, or those with less than 10 years in the business.
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