The top three personal lines insurers are missing an important advertising opportunity on the Internet, said an investment bank.
In a recent research report, Morgan Stanley analyst William Wilt noted that Allstate, State Farm and Geico (Berkshire Hathaway) currently allocate a slim portion of their advertising budgets to the Internet.
Geico is a wholly owned subsidiary of Omaha-based Berkshire Hathaway Corp.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
