First Floridian Auto and Home Insurance Company, a personallines subsidiary of St. Paul Travelers, said it has changed itsname to Travelers of Florida.
“The key component in our growth strategy is our ability tomarket our products and services with our agents, customers andpotential customers across the state,” said Nancy Baily, presidentof Travelers of Florida.
Ms. Baily explained, “Branding is a critical aspect of thisstrategy. The new brand name will create more awareness in theFlorida marketplace due to Travelers' recognition as a highlyrespected national insurance company.”
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