General Motors Co. has retained crisis-communications expert Jeff Eller as it builds a team to help respond to the recall small cars with faulty ignition switches tied to 13 deaths.
General Motors Co. Chief Executive Officer Mary Barra pushed yesterday to separate herself from an old GM that weighed the costs of improved safety, insisting shes the face of a new GM that puts customers first.
General Motors Co. Chief Executive Officer Mary Barra pushed yesterday to separate herself from an old GM that weighed the costs of improved safety, insisting shes the face of a new GM that puts customers first.
The cars at the center of General Motors Co.s February recall were still on the drawing board when a top engineer gathered more than a dozen managers and delivered a fateful message: Build them for less.
