Liberty Mutual has announced the launch of a first-of-its-kind carrier-backed conversational AI auto-insurance quoting application within ChatGPT.

According to a release from the insurer, the app will allow ChatGPT users to obtain an auto insurance quote from Liberty Mutual in minutes through a chat-based interaction rather than a traditional online form. This application is currently only available for drivers in seven states — Kentucky, Arizona, Ohio, Missouri, New Mexico, Utah and Wisconsin — but the company plans to expand the offering to 40 states by the end of the year.

"We are excited to extend access to our products and provide additional platforms for customers to find great coverage at a great price. Consumers have more choice than ever in how they choose to shop, including emerging channels like conversational AI and large language model (LLM) platforms," Tyler Asher, Liberty Mutual chief distribution and marketing officer, U.S. retail markets, said in a release. "As this shopping process continues to evolve, it's beneficial to customers that we meet them wherever they are, leveraging the newest technology to simplify the buying experience and deliver personalized coverage faster and more intuitively than ever before."

Drivers who utilize the carrier's app in ChatGPT will answer a short series of questions, after which they will be directed to Liberty Mutual's website to complete their coverage selections and bind their policy. Rather than providing a range of expected prices that direct users to different websites like some other quoting applications, Liberty Mutual says its app uses the company's rating engine to provide an accurate, personalized quote based on the information drivers share.

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