When Amazon announces plans to enter new markets, traditional businesses are wary of losing market share — and with good reason. Just yesterday its market value crossed a trillion dollars, becoming the second American company to do so. But more to its core, it is consistently looking to radically change the way consumers think, shop and spend on goods. Earlier this year, J.P. Morgan Chase, Berkshire Hathaway and Amazon.com announced a partnership to improve healthcare costs and improve services for their U.S. employees. Additionally, Amazon.com Inc. reportedly considered whether to offer home insurance, as well as setting up an insurance price comparison site in the U.K. For many businesses, the question is this: How long before Amazon steps on our turf? Much of it will depend on the consumer, particularly home insurance customers, and how they would feel about the presence of tech companies in this space. The following, displayed in the slideshow below, were the key findings from the J.D. Power Pulse Survey. The survey includes responses from 650 U.S. consumers and was fielded in August 2018. Related: Why insurers need to stop worrying and love Amazon