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Amazon.com logo The Amazon.com logo is seen during the company’s job fair in Kenosha, Wisconsin. (Photo: Jim Young/Bloomberg)

(Bloomberg) – As the largest U.S. insurers gathered at the Marriott Marquis hotel in Times Square to discuss the prospects for their industry, a threat to that future emerged from the nation’s other coast.

Amazon.com Inc., the e-commerce behemoth, is reportedly considering whether to offer home insurance. The Seattle-based company, which has shaken up industries from booksellers to grocers to shoe stores, tends to incite fear among would-be rivals.

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