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Some people see driving as a time to relax and unwind and let their minds drift off, but that's actually one of the worst things you can do," said Jon Bloom, vice president of personal auto, Erie Insurance. "Most people know about the dangers of texting while driving, but daydreaming while driving is an almost invisible distraction — people do it automatically without realizing the risk." To help drivers avoid daydreaming while driving, Erie Insurance reached out to Paul Atchley, Ph.D., an internationally recognized cognitive behavioral researcher. Dr. Atchley has studied distracted driving and worked with numerous national safety organizations to reduce it.
"One effective strategy to counteract daydreaming is to keep your mind alert with so-called passive forms of engagement, like listening to a radio show or a podcast," said Dr. Atchley. "The beauty of passive engagement is that your mind will automatically tune it out when it needs to. So, if something out of the ordinary suddenly happens in your environment, your brain won't even hear what's on the radio anymore. It will be fully focused on the task at hand." Dr. Atchley offers these additional tips to help drivers keep their attention on the road:
The Erie Insurance analysis of police data from 2012-2016, showed the majority of drivers who were distracted were "generally distracted" (inattentive, careless, or distracted — details unknown) or "lost in thought," all of which are interpreted as daydreaming. In fact, police report that 61% of distracted drivers were daydreaming at the time of a fatal crash, compared with 14% of drivers who were distracted by cell phone use. Related: Distracted Driving Awareness Month focuses on need for safe driving habits Erie Insurance did a similar analysis five years ago and revisited the data to see if the types of distractions had changed over the years. The analysis found the distractions were largely the same.
Bloom said that because FARS data on distraction is based largely on police officers' judgment at the time of the crash, and because people involved in a crash may be reluctant to admit to distracted driving behaviors when being interviewed by police, the numbers are difficult to verify and may, in fact, under-represent the seriousness and prevalence of driving distractions. Above are the top 10 distractions involved in fatal car crashes, according to Erie Insurance's analysis.
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