Sales & Marketing

Too many independent agents, overcome by managing daily challenges, deprioritize critical sales and marketing activity.

Are there ways agents can make insurance fun? The short answer is: Yes.

A recent study provides valuable insights into how agents and brokers should be talking to homeowners about insurance.

Around half of U.S. adults say mascots make it easier to relate to insurance ads, while celebrity spokespeople hold less sway.

The result is of woefully, chronically underinsured policyholders is uncovered risks and unrealized revenue.

The publication surveys such policyholder concerns as price and complaints to determine its periodic insurance carrier rankings.

With a solid understanding of your competitors, you can develop a strategy to set your agency apart.

Now is the time to start planning for the forthcoming influx in federal infrastructure improvement funds.