Off-the-shelf policies may not adequately address the unique risk profile of influencer campaigns. (Credit: Damir Khabirov/Adobe Stock)
A brand like Crumbl, known for its delicious cookies, might not immediately consider purchasing Media Errors & Omissions (E&O) insurance, as it isn’t a traditional media company.
However, a lawsuit filed by Warner Music Group subsidiaries against Crumbl, LLC (Case No. 2:25-cv-0316, Utah, filed April 22, 2025) highlights the urgent need for robust Media E&O protection — especially for brands engaging in influencer-driven social media marketing.
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