Responsible innovation will define insurance industry leaders. (Credit: Lagunov/Adobe Stock)

In 2025, insurers face a stark reality: Master data governance or watch competitors sail ahead, taking customer loyalty and market share along for the proverbial ride.

Effectively managing vast amounts of personally identifiable information (PII) isn't optional; it's the foundation of future success. APIs can break down data silos, emerging technologies can ensure privacy, advanced analytics can enable personalized policies, and ultimately, responsible innovation will define industry leaders.

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Breaking down data silos with APIs

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