There are several updates property owners can make to their homes and businesses to better protect them from wildfires. (Credit: David S. Roberts)
We have been hearing for years that the role of the independent agent is changing due to advancements in technology, AI and evolving customer expectations. The recent wildfires in California are hastening that transformation, calling for agents in the region to expand their roles as advisors in risk assessment and risk mitigation to include a new specialty — wildfire safety expert.
Wildfires are growing more devastating and spreading faster than ever in California and property owners are increasingly finding themselves underprepared. At the same time, their insurance costs are rising astronomically. The Los Angeles Fires alone are estimated to have caused as much as $164 billion in property and capital losses, and $75 billion in insured losses.
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