It behooves today's insurance agents to be curious and open minded about how technology can improve what they do. (Credit: Andrii Yalanskyi/Adobe Stock)
The rapid advance of generative AI will accelerate the transformation that technology has already brought to insurance, opening up new ways for customers to find and buy coverage — and for agencies and carriers to provide the most personalized solutions.
Forrester predicts that companies in the insurance industry will increase tech expenditures 8% in 2025, and AI is expected to be a big part of that investment.
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