Research shows that 48% of consumers have ketchup accidents all the time, according to Passant El Ghannam, head of marketing at Kraft Heinz MEA. The policies are part of a marketing campaign the condiment maker is running throughout the UAE in partnership with MyBenefits, a Middle East-based benefits platform. Credit: Kraft Heinz MEA Research shows that 48% of consumers have ketchup accidents all the time, according to Passant El Ghannam, head of marketing at Kraft Heinz MEA. The policies are part of a marketing campaign the condiment maker is running throughout the UAE in partnership with MyBenefits, a Middle East-based benefits platform. Credit: Kraft Heinz MEA

With the goal of making policyholders whole after they experience damages to clothing, pets, furniture and other property from ketchup splatters and splotches, Heinz Arabia is introducing what it claims is the world's first "ketchup insurance policy."

Continue Reading for Free

Register and gain access to:

  • Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Steve Hallo

Steve Hallo is managing editor of PropertyCasualty360.com. He can be reached at [email protected]

Personal Lines
Emerging Risk