Editor's note: This article originally ran on PropertyCasualty360.com's sister site BenefitsPro.com and was written for the health and benefits space. However, the tips offered can easily be leveraged by agents and brokers in the P&C sector.
In the dynamic marketing world, the effectiveness of outbound strategies remains a crucial component for success. An intriguing statistic underscores this: 68% of marketers believe that outbound marketing yields the best quality leads for their sales teams.
This figure highlights the enduring relevance and potency of outbound methods in an age where digital and inbound strategies often dominate the conversation. I even know some marketers who don't like outbound strategies. I come from a sales background, so I embrace it and think your agencies should, too.
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