Photo: Coloures-Pic/Adobe Stock

Amica Insurance's new advertising campaign highlighted how empathy and human connection are integral in a world that's increasingly becoming more digital. Created in partnership with Mother New York, the campaign is the first expansion of the brand platform Amica introduced last year, "Empathy is our best policy."                                                                                                 Tory Pachis, SVP, marketing & communications, Amica Insurance remarked: "In our line of business, we often interact with customers at key moments in their lives – moments when life is changing or when something has gone wrong and help is needed. This campaign uniquely positions Amica in the insurance category as a provider who understands and values human relationships. It's an insurance ad, but it's also a call for all of us to be more empathetic and human with each other.

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