Amazon initially said the store would enhance transparency around the insurance buying process by leveraging customer reviews, star ratings and claims acceptance rates. Credit: Amazon Amazon initially said the store would enhance transparency around the insurance buying process by leveraging customer reviews, star ratings and claims acceptance rates. Credit: Amazon

Amazon.com, Inc. is discontinuing its Amazon Insurance Store, an online aggregator of home insurance for the U.K. market that was developed in partnership with Ageas UK, Co-op, LV= General Insurance, Policy Expert and Urban Jungle.

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Steve Hallo

Steve Hallo is managing editor of PropertyCasualty360.com. He can be reached at [email protected]