While we saw the internet, PCs and smartphones bring major changes to how people live and work over the past several decades, those technologies do not compare to the disruption of Generative AI; it represents the most radical sea change we’ll likely see in this generation. Credit: SomYuZu/Adobe Stock While we saw the internet, PCs and smartphones bring major changes to how people live and work over the past several decades, those technologies do not compare to the disruption of Generative AI; it represents the most radical sea change we’ll likely see in this generation. Credit: SomYuZu/Adobe Stock

Aliens have landed on planet earth. Figuratively speaking, of course, but that is how big of a deal the introduction of ChatGPT was to the world, our everyday life, and the workplace. As we move from the initial “shock and awe” phase to putting the technology to work, generative AI is causing ripples across every industry akin to the industrial revolution. The insurance industry is no exception.

From giving frontline agents superpowers and improving customer experience, to reducing costs and increasing customer satisfaction, generative AI is bound to completely change how the business of insurance is done — and the carriers that lay the groundwork now will be the ones to come out on top in the years ahead.

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