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Personalizing the policy owner experience throughout the policy lifecycle

Insurtech provides carriers and policyholders with a wide range of communication channels and ways to personalize the entire insurance experience.

By Andy Yohn | March 16, 2023 at 12:15 AM
Today’s policy shopper is comfortable using a variety of digital channels to communicate with family and friends. They have come to expect the same level of comfort when shopping for an insurance policy. Today’s policy shopper is comfortable using a variety of digital channels to communicate with family and friends. They have come to expect the same level of comfort when shopping for an insurance policy. (Photo: Dragonstock/Adobe Stock)

It’s no secret that personalized insurance offerings and services are one of the biggest differentiators for insurers, as some 80% of customers have come to expect from their insurance company. One of the priority areas insurers can personalize is the policy lifecycle.

It’s important to understand that not every customer’s experience with their insurer during the policy lifecycle will be the same. This means insurers need agile and flexible solutions that allow them to meet customers wherever they are and at whatever stage of the policy lifecycle they may be.

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