A couple shake hands with a salesman at a car dealership. Buyers are getting frustrated with the old way of purchasing insurance, and 45% of those surveyed agreed purchasing coverage is a confusing process. (Credit: Nestor Rizhniak/Shutterstock.com)

Embedded insurance is an attractive offering for auto shoppers, according to a study from Polly, with 72% of recent car buyers saying they would like the chance to purchase their insurance at the dealership. Millennials involved in the study were the most open to different insurance purchasing channels, and 64% said they were likely to buy their auto insurance from a digital platform at a car dealership.

Buyers are getting frustrated with the old way of purchasing insurance, and 45% of those surveyed agreed buying coverage is a confusing process. Polly’s study suggests embedded insurance could not only simplify the purchase process and allow buyers to see their total cost of ownership (including insurance) while shopping, but also presents an opportunity for dealerships to diversify their income sources.

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Brittney Meredith-Miller

Brittney Meredith-Miller is assistant editor of PropertyCasualty360.com. She can be reached at [email protected]

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