Personalization is a very timely tactic. (Photo: thodonal/Adobe Stock) Personalization is a very timely tactic. (Photo: thodonal/Adobe Stock)

The world of property and casualty insurance sales has radically changed since in recent years. Trends that were already gaining speed before the pandemic have been fast-tracked: Consumers have massively adopted digitization, and companies have invested in digitizing interactions that were previously face-to-face. Data evolution has followed suit, with connected vehicles generating more and more data about our roads and how we drive.

At the same time, people are looking beyond transactional partnerships, craving relationships built on trust and credibility. Knowing how to provide this, even when carrying out interactions virtually, will be crucial to adding value and building strong connections.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including and

Already have an account?


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including, and
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2024 ALM Global, LLC. All Rights Reserved.