Personalization is a very timely tactic. (Photo: thodonal/Adobe Stock) Personalization is a very timely tactic. (Photo: thodonal/Adobe Stock)

The world of property and casualty insurance sales has radically changed since in recent years. Trends that were already gaining speed before the pandemic have been fast-tracked: Consumers have massively adopted digitization, and companies have invested in digitizing interactions that were previously face-to-face. Data evolution has followed suit, with connected vehicles generating more and more data about our roads and how we drive.

At the same time, people are looking beyond transactional partnerships, craving relationships built on trust and credibility. Knowing how to provide this, even when carrying out interactions virtually, will be crucial to adding value and building strong connections.

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