An illustration of a businessman running away from a collapsing graph. Over the past two years, many agencies have seen a surge in new business. Now retention is the name of the game. (Credit: Nuthawut/Adobe Stock)

The economy is top of mind for consumers and agencies as we close out the year. Many independent agents weathered past recessions (think 1981 and 2008) and may be heading into 2023 with the notion that insurance is “recession-proof.” But today’s economic circumstances differ from previous downturns — and the independent channel isn’t immune.

That’s why putting a plan in place to address the challenges is the best way to emerge successful.

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