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Creating impactful insurance-focused content

Marketing to any audience requires creativity and the use of multiple channels to catch their attention.

By Jon Isaacson | December 02, 2022 at 12:30 AM
Man working on a tablet. Insurance professionals have a variety of options to share their insights and expertise with policyholders and colleagues. (Photo: PopTika/Shutterstock.com)

In a recent exchange with an industry colleague regarding some content they were developing for internal training purposes, I encouraged them to keep good notes. I wanted to hear about the hypothesis, the experiments, and the adjustments, not just the polished narrative once the dirty work was completed.

Too often what we hear about as professionals is the finished product. Whether we are scared to share or have been stymied into silence by success, we should encourage and seek out stories that help us see the process that led to the outcome. Let’s look at some of the ways aspiring professionals can turn their experiences into impactful content for articles, books and podcasts.

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