"Traditional insurance providers hold the lion's share of the market for now, but need to focus on automating their claims process or risk losing out to digital-first competitors," says Roi Amir, Sprout.ai CEO. (Photo: Matt Benoit/Shutterstock.com)
For most insurers, the claims experience is an opportunity to highlight their value to policyholders. However, technology is changing how that process is handled as well as customers' expectations of insurance in general.
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