People buy from people, even in this digital age. (Photo:  fizkes/Shutterstock) People buy from people, even in this digital age. (Photo:  fizkes/Shutterstock)

The insurance industry is abuzz with discussion around digital transformation. It follows that tech topics dominated this year’s Global Insurance Symposium and InsurTech New York agendas. Digitization, automation, and the direct-to-consumer business were on everybody’s lips. One sentiment was clear: The role of the trusted advisor will always be necessary to the industry because human connection remains central to the insurance transaction.

That said, the way insurance agents interact with customers must evolve alongside technology.

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