Boardroom with maps on the wall and a table surrounded by empty chairs. A company’s exit strategy is just as important as its strategy for entering an industry. If done correctly, relationships stay strong and the company name will become a legacy. (Photo: iconicbestiary/

No organizational leader wants to hear from stakeholders that if revenue doesn’t pick up, there is the potential for shutting down, especially when the sales team just reported back a decrease in their pro forma.

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That leader must ask the question of why, analyze current deals, speak with prospects and partners, and come to a solution to increase revenue, even if that means a pivot or offering new business lines. After all, every industry changes and if an organization has not recently evaluated the market needs and demands, then maybe this is the time for a change.

But what do you do when you have evaluated the market, pivoted and are doing everything right but you’re still not seeing the uptick in revenue?

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