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Insurance organizations that fail to embrace personalized marketing practices may find they cannot compete in the very near future. (Photo: Sikov/Adobe Stock) Insurance organizations that fail to embrace personalized marketing practices may find they cannot compete in the very near future. (Photo: Sikov/Adobe Stock)

Three factors will dictate the future of insurance marketing: Targeted messaging, special offers and competitive pricing.

Today’s increasingly digitized insurance market makes it easier and more practical to gather, categorize and analyze data about insurance operations. Using insurtech tools such as artificial intelligence, machine learning and data analytics, insurance carriers can improve their underwriting processes, detect fraud and deliver personalized service. All of this goes a long way toward supporting and promoting marketing efforts.

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