USA map big data visualization. Futuristic map infographic. Information aesthetics. Visual data complexity. Complex USA data graphic visualization. Abstract data on map graph. The market is beginning to see a separation between those companies relying on basic data versus those companies that are innovating and targeting profitable niches with next-generation data. (Credit: Garrykillian/Stock.adobe.com)

The continued technological evolution in the insurance industry, particularly the digitization of core processes, migration to the cloud, and the explosive growth of insurtech companies, is laying the foundation for a new, transformative era of property risk data and analytics.

The market is beginning to see a separation between those companies relying on basic data versus those companies that are innovating and targeting profitable niches with next-generation data resources. The changes and the impact on underwriting and claims are so significant that insurers must ask themselves: Is your P&C data doing you right or doing you wrong?

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