Rather than just focusing on sales goals, help your employees feel like they, as individuals, can make a big difference in their customers’ lives. When they feel invested, your organization will feel more like a family than an employer. (Image: Nuthawut/Adobe Stock) Rather than just focusing on sales goals, help your employees feel like they, as individuals, can make a big difference in their customers’ lives. When they feel invested, your organization will feel more like a family than an employer. (Image: Nuthawut/Adobe Stock)

Across the United States, both large and small businesses and organizations are struggling to attract and retain quality employees. Of course, some of those people are primarily interested in a higher salary. But employees also say they want to work for a purpose-driven organization.

According to Gallup’s State of the Global Workplace: 2021 Report, there was only a 20%-34% employee engagement rate in the U.S. and Canada in 2021. Gallup also found it would take more than a 20% increase in pay to lure most employees away from a manager who engages them, while it was very easy to convince disengaged workers to switch jobs.

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