Optical character recognition technology converts unstructured data into machine-readable text. Simply put, it transforms the content in a physical document (printed or handwritten) into a digital format. (Credit: Elnur Amikishiyev/Adobe Stock) Optical character recognition technology converts unstructured data into machine-readable text. Simply put, it transforms the content in a physical document (printed or handwritten) into a digital format. (Credit: Elnur Amikishiyev/Adobe Stock)

Today's digital technology is driving massive changes in the insurance industry as insurers aim to increase work efficiency and productivity while improving the customer experience at the same time. One technological advancement that has become key to helping agents remain more competitive and retain more business is optical character recognition or OCR. 

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