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Although insurance is in some ways a universal product, only a small percentage of consumers report feeling satisfied with their insurance experiences.

At least some of this policyholder frustration comes from unfamiliarity with insurance regulations and processes. That's why, even in this digital age when all businesses are pressured to work faster and more efficiently, insurance agents and brokers can create real value for policyholders.

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Elana Ashanti Jefferson

Elana Ashanti Jefferson serves as ALM's PropertyCasualty360 Group Chief Editor. She is a veteran journalist and communications professional. Reach her by sending an e-mail to [email protected].