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Today, insurers need to leverage data-driven predictive insights that augment human intelligence to deliver superior business outcomes whether in pricing, claims, underwriting, operations — or sales and marketing. (Credit: Peshkova/Shutterstock) Today, insurers need to leverage data-driven predictive insights that augment human intelligence to deliver superior business outcomes whether in pricing, claims, underwriting, operations — or sales and marketing. (Credit: Peshkova/Shutterstock)

While data and analysis have always been at the heart of the insurance industry, analytics is becoming an increasingly essential component of every insurance profession and business.

The technologies and practices of analytics are advancing every day — and insurance carriers and insurance professionals would do well to understand and keep pace with advances in the application of analytics.

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