Many customers are losing patience with insurance carriers that still rely on outdated channels, processes and platforms. (Photo: Burlingham/Adobe Stock) Many customers are losing patience with insurance carriers that still rely on outdated channels, processes and platforms. (Photo: Burlingham/Adobe Stock)

A recent PwC survey of 6,000 insurance consumers in the U.S. found that 41% are likely or more likely to switch insurance providers due to a lack of digital capabilities. This isn't surprising as tech-savvy Insurers are often the ones capable of responding to customers' product-service needs sooner and more robustly than those operating with legacy technology debt.

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