Companies across all sectors are putting their digital transformation into turbo drive because customers now expect best-in-class digital experiences to be the norm. Brand loyalty has decreased due to the wide variety of options available on the digital marketplace and patience has worn thin in the age of instant gratification. (Credit: IRStone/Adobe Stock) Companies across all sectors are putting their digital transformation into turbo drive because customers now expect best-in-class digital experiences to be the norm. Brand loyalty has decreased due to the wide variety of options available on the digital marketplace and patience has worn thin in the age of instant gratification. (Credit: IRStone/Adobe Stock)

While a human-centric approach is integral to insurance sales, face-to-face interactions are becoming ever rarer as meetings are forced online. We are entering a "new normal" post-pandemic era, and the key to driving revenue and building personal relationships now lies in a companies' digital capabilities.

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