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Consumers split on buying policies from non-insurance companies

A recent survey from Breeze revealed a majority are willing to purchase insurance from auto manufacturers, but are more hesitant about companies like Facebook.

According to Breeze, 55% of respondents said they would, hypothetically, purchase an insurance product from Amazon rather than a traditional carrier, with 46% saying they would purchase from Google and just 38% willing to buy insurance from Facebook. (Credit: Koshiro K/Shutterstock.com) According to Breeze, 55% of respondents said they would, hypothetically, purchase an insurance product from Amazon rather than a traditional carrier, with 46% saying they would purchase from Google and just 38% willing to buy insurance from Facebook. (Credit: Koshiro K/Shutterstock.com)

Advances in insurtech are quickly pushing the industry toward data and technology- driven efficiency, and non-insurance companies have already started to dip their toes into the insurance space. But would consumers be willing to purchase renters insurance from Zillow or get their auto policy from Tesla?

Breeze recently surveyed 1,500 adult consumers to find out whether they would be willing to purchase insurance from traditionally non-insurance companies, and which companies they would trust most for this type of purchase.

Brittney Meredith-Miller

Brittney Meredith-Miller

Brittney Meredith-Miller is assistant editor of PropertyCasualty360.com. She can be reached at [email protected]

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