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The pandemic has generated a never-ending supply of tales of unruly airline passengers who sometimes resort to physical violence in response to the enforcement of COVID-19 safety precautions. Credit: Rommel Canlas/Adobe Stock The pandemic has generated a never-ending supply of tales of unruly airline passengers who have resorted to physical violence in response to the enforcement of COVID-19 safety precautions. Credit: Rommel Canlas/Adobe Stock

Throughout the month of December 2021, Clyde & Co. shared predictions and insight from their global insurance group in order to shine a line on trends and challenges that could impact the industry in 2022. While these predictions cover a wide range of issues, many of them pinpointed rising risks that insurers should keep an eye on over the next year.

In 2022, companies will begin to see the consequences of greenwashing

A piece from Clyde & Co. partners Dean Carrigan and Jacinta Studdert examines how companies can open themselves up to liability issues by not adhering to environmental standards and promises while greenwashing the way they present themselves to consumers.

Greenwashing happens when companies make misleading or false claims about how environmentally friendly their operations or products are. According to the piece, cases regarding this type of deception are beginning to gain traction in Australian courts and this, combined with increasing scrutiny from shareholders, regulators and activists, means it is imperative all statements made by companies can be substantiated in order to protect their liability.

A focus on false nutrition claims could land some companies in hot water

Not only are global laws on the offense when it comes to environmental responsibility, but they’re also beginning to crack down on false nutritional claims and negligent marketing in the food and beverage industry. Clyde & Co. partner Emma Ager predicts neuroscientific research about sugar’s impact on the brain and whether food and drink companies are altering their products to be more addictive, could open the door to litigation against companies who aren’t being forthright about what they’re feeding consumers.

Brittney Meredith-Miller

Brittney Meredith-Miller is assistant editor of PropertyCasualty360.com. She can be reached at [email protected]

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