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WSIA retained Conning to assist in developing an objective analysis of the cost of wholesale distribution versus the cost of retail distribution to allow for a better understanding of the facts regarding the cost structure and ratios between the channels. (Graphic provided by WSIA) WSIA retained Conning to assist in developing an objective analysis of the cost of wholesale distribution versus the cost of retail distribution to allow for a better understanding of the facts regarding the cost structure and ratios between the channels. (Graphic provided by WSIA)

recent analysis conducted by Conning, Inc. reconfirmed that wholesale insurance distribution does not increase the cost of the transaction to the insured.

The study, which examined 2016-2020 data, found that the total non-loss cost ratio for the wholesale composite was lower than the retail composite by 1.8% points. The analysis of the cost of distributing commercial insurance policies through wholesale and retail brokerage channels was conducted by Conning, Inc.’s Insurance Research Division and serves as an update to a study originally published in 2016.

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