How insurers can leverage telematics for better customer experiences Because telematics data paints a complete picture of driver behavior, insurers can more accurately price their risk. (Photo: Antonio Guillem/Shutterstock.com)

There is no asset more valuable in the insurance industry than data. Because it informs nearly every process — underwriting, risk assessment, new business, and more — having quality data is of the utmost importance to insurance carriers.

Traditionally, carriers relied on readily available information, such as tax history or driving records, to determine policies and pricing for their customers. But today, carriers have access to the most personalized information ever available about customer behavior. This means that they have the most accurate data to better determine risk and price and deliver optimal customer experiences.

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