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Independent agents have a unique selling proposition based on choice of carriers and products, customized coverage, and advocacy at time of claim. (insta_photos/Adobe Stock) Independent agents have a unique selling proposition based on choice of carriers and products, customized coverage, and advocacy at time of claim. (insta_photos/Adobe Stock)

The word “Amazon” now precedes the names of multiple online businesses that are targeting not only consumers but business owners. Example: Amazon Business Prime, which has teamed with an insurtech firm to provide members access to small business insurance products. This is one of many efforts by nontraditional providers to connect with small business owners by providing insurance services.

Is this of concern to independent agents serving the small business marketplace? Yes.

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