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By using data analysis, insurance agents can uncover new opportunities without manually touching every account. (Photo: Rawpixels/Shutterstock)

What if you could see into the future and know your clients’ insurance needs even before they do? You could offer flood insurance quotes before customers even realize they are in a flood zone. You could be ready to provide updated auto insurance coverage when kids turn 16, even before clients ask you to add another driver.

You have a clear look at the future because you’re not relying on crystal balls but on math to predict coverages and identify trends. With data analytics, agents can use the information in their systems and third-party databases to identify gaps in coverage and pinpoint new opportunities within their book of business. And agents should take advantage. Knowing clients’ needs and providing comprehensive coverage shows the client that the agent has their back. Ultimately it creates customer loyalty.

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