Simply reclaiming ownership of historical SaaS app data allows organizations to enable authorized access to it from any place at any time and, in turn, reuse it to better serve customers and drive business forward. (Credit: Cifotart/Adobe Stock) Simply reclaiming ownership of historical SaaS app data allows organizations to enable authorized access to it from any place at any time and, in turn, reuse it to better serve customers and drive business forward. (Credit: Cifotart/Adobe Stock)

To many insurance professionals, the phrase “backup data” conjures thoughts of regulatory compliance and risk mitigation. While it’s true that backup data is essential for these efforts, it also holds the key to business growth — something insurers don’t typically associate with backup and, therefore, miss out on.

Backup data is a living record of a company’s entire history. This historical data can lead to insights into business and market trends that help propel success. After all, understanding what’s happened in the past is the best way to prepare for the future.

 

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