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Just text me: Policyholders' communication preferences revealed

By maintaining contact while not being intrusive, insurance companies can build tighter bonds with consumers.

It is not only Gen z and millennials that prefer texting, as 72% of respondents aged 54 and older said they prefer to text with businesses, Hi Marley Inc. found. (Credit: Вадим Пастух/stock.adobe.com) It is not only Gen z and millennials that prefer texting, as 72% of respondents aged 54 and older said they prefer to text with businesses, Hi Marley Inc. found. (Credit: Вадим Пастух/stock.adobe.com)

When it comes to how they want to be engaged, more than 80% of consumers said they prefer texting with an insurance company or agent, according to a survey by Hi Marley Inc., which reported 80% of consumers feel insurance companies that text build closer customer bonds.

Further, 84% of respondents said they would save an insurance company’s text number in their contacts. Speed of response was the most important expectation when texting with an insurance company, the survey revealed, followed by 24/7 availability.

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Steve Hallo

Steve Hallo

Steve Hallo is managing editor of PropertyCasualty360.com. He can be reached at [email protected].  

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