X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
It is not only Gen z and millennials that prefer texting, as 72% of respondents aged 54 and older said they prefer to text with businesses, Hi Marley Inc. found. (Credit: Вадим Пастух/stock.adobe.com) It is not only Gen z and millennials that prefer texting, as 72% of respondents aged 54 and older said they prefer to text with businesses, Hi Marley Inc. found. (Credit: Вадим Пастух/stock.adobe.com)

When it comes to how they want to be engaged, more than 80% of consumers said they prefer texting with an insurance company or agent, according to a survey by Hi Marley Inc., which reported 80% of consumers feel insurance companies that text build closer customer bonds.

Further, 84% of respondents said they would save an insurance company’s text number in their contacts. Speed of response was the most important expectation when texting with an insurance company, the survey revealed, followed by 24/7 availability.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

Steve Hallo

Steve Hallo is managing editor of PropertyCasualty360.com. He can be reached at [email protected].  

More from this author

 

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2022 ALM Global, LLC. All Rights Reserved.