It is not only Gen z and millennials that prefer texting, as 72% of respondents aged 54 and older said they prefer to text with businesses, Hi Marley Inc. found. (Credit: Вадим Пастух/stock.adobe.com) It is not only Gen z and millennials that prefer texting, as 72% of respondents aged 54 and older said they prefer to text with businesses, Hi Marley Inc. found. (Credit: Вадим Пастух/stock.adobe.com)

When it comes to how they want to be engaged, more than 80% of consumers said they prefer texting with an insurance company or agent, according to a survey by Hi Marley Inc., which reported 80% of consumers feel insurance companies that text build closer customer bonds.

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Steve Hallo

Steve Hallo is managing editor of PropertyCasualty360.com. He can be reached at [email protected]