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Across the insurance spectrum — from underwriting to claims — and into the consumer base, interest in digital tools, usage-based policies and other tech-driven innovations are drawing attention. With the ability to improve underwriting, in turn, providing drivers with more accurate rates, and enhancements to the claims process, that interest isn’t without just cause.

As seen across industries during the pandemic, digital adoption trends have accelerated at an ever-hastening pace, and insurance is no different. As with most business decisions, these moves are largely driven by consumer demand.

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Steve Hallo

Steve Hallo is an assistant editor with PC360 Group. Prior to his current position, Steve spent nearly a decade covering retail transformation, consumer trends, manufacturing issues and supply chain challenges impacting global CPG markets. He can be reached at [email protected], and on LinkedIn and Twitter.  

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