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If the benefits of this type of strategy are so apparent, why is this not the de facto standard for the industry? Until now, technology had not progressed to the point where you could manage a CAT event with this type of “strategic orchestration.” (Credit: Soho A studio/stock.adobe.com) If the benefits of this type of strategy are so apparent, why is this not the de facto standard for the industry? Until now, technology had not progressed to the point where you could manage a CAT event with this type of “strategic orchestration.” (Credit: Soho A studio/stock.adobe.com)

It’s spring, so as we all know, the storms are coming. This past year had an especially busy storm season with more than 60 events across the U.S. and “Derecho” in the Midwest. What lessons did we learn that we want to institutionalize and ensure that we have in the playbook for 2021?

During CAT events, every property unit requests some form of temporary relief. This means asking for volunteers from other departments, seeking temporary employees or hiring for new roles. These reactions create challenges in delivering an impeccable customer service experience.

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