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A key ingredient of satisfaction is a two-way relationship between the agent and the insurer in which honest and genuine feedback is valued. (Photo: Shutterstock) A key ingredient of satisfaction is a two-way relationship between the agent and the insurer in which honest and genuine feedback is valued. (Photo: Shutterstock)

As a program administrator, we rely exclusively on agents to distribute our products. Developing and maintaining strong agent relationships is critical to our success. One way we accomplish this is through our agent feedback programs.

We’ve found that listening to agents, providing a mechanism for them to offer feedback and then acting on their suggestions can lead to greater trust, better communication, repeat customers and increased sales.

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