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“Lemonade Car will use technology to handle emergencies and pay claims fast, will offer great prices to safe drivers, and will be especially attractive to drivers of EVs and environment-friendly cars," said Shai Wininger, Lemonade COO and co-founder, in a press release. (Photo: Lemonade) “Lemonade Car will use technology to handle emergencies and pay claims fast, will offer great prices to safe drivers, and will be especially attractive to drivers of EVs and environment-friendly cars,” said Shai Wininger, Lemonade COO and co-founder, in a press release. (Photo: Lemonade)

The startup insurance company Lemonade is churning up the recipe for its latest market expansion — car insurance.

On April 20, the company announced its plans to launch Lemonade Car within the year. Interested customers can register online now for updates as the company rolls out the coverage at a later date.

Heather A. Turner

Heather A. Turner is the managing editor of ALM's NU Property & Casualty Group. She can be reached at [email protected].

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