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Consumer interest in Advanced Driver-Assisted Systems (ADAS) features — including adaptive cruise control, automatic parking, automatic emergency braking (AEB) systems and blind spot detection — is growing. (Photo: metamorworks/Shutterstock.com) Consumer interest in Advanced Driver-Assisted Systems (ADAS) features — including adaptive cruise control, automatic parking, automatic emergency braking (AEB) systems and blind spot detection — is growing. (Photo: metamorworks/Shutterstock.com)

Automotive technology is rapidly evolving. Consumer purchasing decisions are increasingly based on features that enhance safety and increase the personalization of the driving experience. These evolving consumer demands motivate manufacturers to integrate the newest technology as quickly as possible.

While these new features create a more enjoyable experience for the driver, they also are creating a new level of complexity to the auto insurance underwriting process.

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