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Data analytics tools can quickly uncover more cross-sell opportunities for insurance agents and brokers. (whiteMocca/Shutterstock.com) Data analytics tools can quickly uncover more cross-sell opportunities for insurance agents and brokers. (whiteMocca/Shutterstock.com)

Insurance agents are the consummate salespeople. So I’m probably preaching to the choir when suggesting that cross-selling will grow business. Agents already know it is important. Many of them actively bring cross-sell opportunities to their clients every day.

But most insurance agents are not using technology and data analysis to identify every opportunity, and this way, leave significant money on the table. With better use of technology and data, agents can increase their sales funnel by 20% to 30% simply with cross-sell opportunities within their current client bases.

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