X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Insurance agents need to nurture personal relationships to get more clients and bring down the cost of acquisition. (Photo: Shutterstock) Insurance agents need to nurture personal relationships to get more clients and bring down the cost of acquisition. (Photo: Shutterstock)

I’ve met a lot of insurance agents over the years, and I’ve begun to notice a trend. Basically, the special something that makes for an outstanding agent is attention to detail — that one characteristic can make or break you in this business.

The agents who have this quality ask themselves how the cash they spend will eventually lead to profit and extend the customer lifetime value. Basically, they’re smart about customer acquisition strategy.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.